Blog Posts

Hong Kong's Brand: Recoverable?

​The Chinese government must stay vigilant over the negative spillover effects from current perceptions of Hong Kong. Media spotlights of violence between protestors and police following the suspension of China’s extradition bill have framed Hong Kong as “unsafe.... Read More

Why Nation Brands Mean More Than “Good Looks"

​Referring to a brand as just an “image” is an understatement. Brands create perceptions which influence a consumer’s decision to buy. That’s why companies like Coca-Cola and Starbucks persistently manage their brands.
 
This concept is no different for countries... Read More